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Welcome to Dialed In, Esquire's weekly column bringing you horological happenings and the most essential news from the watch world since March 2020.
Grand Seiko’s rise in popularity in America continues apace with the launch last week of the USA GS9 Club, a community set up by the brand for owners of Grand Seiko watches—meaning you can’t get in unless you have already bought one from a Grand Seiko boutique or authorized Grand Seiko dealer. With the debut of the USA component of the community, originally launched as a physical meeting point for Japanese owners, the USA GS9 will function online for now as an effectively private e-commerce site for Grand Seiko collectors—though even non-members can buy some of the offerings in the GS9 Shop.

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