GovTech refreshes logo for Singpass
Details
08 March 2021
The Government Technology Agency (GovTech) has unveiled a new logo for its Singpass mobile app, as part of its new brand identity. According to a press release, the rebranding comes as GovTech looks to deliver “an even better Singpass” that offers new features and provides convenient access to a larger range of services. The new logo is updated on the Singpass' website and mobile app.
Adapting a modern typeface for its font, the new Singpass logo (pictured bottom) sees a change in the letter "i" in its name. The new letter is said to be a logomark that represents both a human silhouette and keyhole. This, according to GovTech, reflects the government’s twin focus to provide citizen-centric digital services while ensuring security and trust in the national digital identity platform. The logo will retain the red and black colours from its previous logo (pictured above), which GovTech said signifies the continuity of Singpass services to meet the needs of residents and businesses in an increasingly digitalised society.