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Serco's announcement came a day after data showed the number of contacts traced by Test and Trace had fallen to a new low
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The government is giving private contractors profiting from the beleaguered test-and-trace programme and other areas of the pandemic tailored advice on how to win honours.
Serco, Capita, Deloitte, and Amazon are amongst firms who have been written to by civil servants urging them to apply for gongs like like knighthoods and MBEs.
Sarah Munby, the permanent secretary at the government's business department, wrote to the companies asking them "to submit honours nominations" on behalf of their organisations.