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Nishma Robb, director of brand and reputation marketing at Google UK, chairs this year’s judging panel for The Drum Awards for Marketing. Here she explains her optimistic predictions for marketers in 2021, the importance of equality, and shares advice for effective, relatable storytelling. You can watch the full interview above.
The Drum: We have heard so much this has been a year like no other for marketers. What's your assessment of the industry's response?
Nishma Robb: The marketing industry has demonstrated incredible resilience. The pandemic amplified challenges we were already facing, but we didn’t become hyper-critical or defeatist. Rather we found optimism and growth through solidarity. I’ve seen real progress, which is remarkable when we’re all feeling stuck.