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MIAMI LAKES, Fla. — Auto service providers and do-it-yourselfers will soon be seeing Goodyear-brand power transmission belts again, thanks to a licensing deal with a Florida brand-licensing enterprise.
The deal with Miami Lakes-based Adventry Corp. marks the return of the Goodyear brand in this field 13 years after it exited the sector when it sold its industrial products business to venture capital firm Carlyle Group.
Goodyear and Adventry established a "licensee collaboration" in late 2020 that's overseeing the launch of the Goodyear-branded power transmission belt portfolio, which encompasses both transportation and industrial applications globally.
Adventry, with input from Goodyear, is sourcing production of the belts from "multiple global tier 1 rubber manufacturers," although the business partners declined to identify any of the suppliers or the products' country or countries of origin.