Good rebranding is the perfect sales pitch
Beyondesign’s Bhavika pens her views on the process of rebranding and its importance
Bhavika, founder and creative director, Beyondesign
The logo is an identity and the soul of a brand. To remain relatable and communicative with the audience, it becomes necessary for the brand to speak the language its consumers and future targets best understand.
Most companies, whether they are start-ups or Fortune 500 companies, consider image overhaul to be a positive exercise, indicating that the company is moving ahead of its current position towards bigger and better prospects. The timing for this is crucial.