Good Planning & Practices Are the Key to Good Sales Performance
No business will succeed without generating sales. It’s one of the critical functions that most every business shares, regardless of its size, where it’s located, and what it does.
Yet it’s also a function that many entrepreneurs don’t fully understand when laying the groundwork for their small business, or a function they consider once it’s up and running. Mike Michalowicz author of The Toilet Paper Entrepreneur and The Pumpkin Plan, says that, “entrepreneurs are often in ‘panic mode.’ They go after everyone rather than pursue a consistent customer profile. They don’t ask the right questions because they don’t know what those questions are.”