The Founder Of Paula’s Choice Thinks You Shouldn’t Spend Money On Sheet Masks
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This fun-loving brand was born in a creative studio in NYC and has since earned a reputation for products that not only work, but are rooted in valuing self-expression.
Their range has expanded to include both skincare and makeup, from moisturiser and serum sticks to flexible base products and coloured pigments.
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Since their inception, they’ve been very clear on their message of inclusivity across genders, skin tones and skill level. A standout feature of the brand is that so much of it comes in stick form, with the idea that you could apply a full face with fingers, just dab, dab, dabbing away.