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Robo-advisor is a financial advisor who provides portfolio management and financial planning services online, without little or no human intervention. These services are offered by a wide variety of financial institutions. Robo advisors offer digital financial advice based on mathematical rules or algorithms, which are executed by software. Robo advisors exhibit various benefits over traditional investment management services which include low fees, re-evaluation, and simpler strategic approach for assets allocation.
In addition to this, rising cost of financial planners across the globe have increase the adoption of robo advisor among various end users. It provides convenience to investors for investing in different asset classes conveniently through mobile phones or web applications. Furthermore, it provides full access to portfolio management tools, which offer more flexibility and security to users.