Fibre2Fashion
Global is boring, retail goes local
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I usually prefer to mention niche players success stories because writing about big players making the right moves is not big surprise. But, when you are an elephant, adapting to changes is not easy neither fast. Even though, a few big apparel companies are dominating the industry showing no weaknesses. In my opinion, two apparel retailers excelling at managing their businesses in the digital era are Zara (Inditex) and Nike.
Nike is becoming a “luxury” company and a “tech” giant as well. Social trends are breaking up traditional borders between sportswear, urban brands and luxury (eg Zegna acquired Thom Browne). Sportswear brands are embracing streetwear and casualwear while Covid-19 is accelerating lifestyle trends. Luxury brands keep launching capsule collections or limited editions, partnering with sportswear brands (eg The North Face x Gucci) or independent designers.