Gilly Wins Best of Show at ICAST
Thursday, July 22, 2021
The new Berkley PowerBait Gilly, a soft, bluegill-shaped bait infused with the flavor of PowerBait, captured top honors in the ICAST 2021 New Product Showcase, winning the prestigious Best of Show award as voted on by international fishing media and retailers. With the win, the Gilly becomes the first bait to win the overall Best of Show award at ICAST, an award often dominated by electronics, rods and reels.
The Gilly won the Best Freshwater Soft Bait on day 1 of ICAST before competing against the 29 other best-in-category award winners on day 2. In all, the PowerBait Gilly beat out hundreds of new products submitted into the awards showcase.