Nearly 20.4 mn jeans were consumed in 2020
Established in 1965 by the 3 Tacchella brothers, Carrera Jeans can very well claim to be the oldest jeans brand in Italy.
Fibre2Fashion spoke to the CEO of Carrera Jeans,
Gianluca Tacchella, to understand how the company is positioned in the global market as on date, the type of research & development it undertakes in terms of new fabric and its future plans.
What is the size of the denim industry in Italy? How much denim products are produced annually?
Denim industry in Italy used to be very big at some point of time but now has become less important. There are few big players like Candiani.