As more and more foreigners started visiting South Korea for their healthcare needs, the Ministry of Health and Welfare and Korea Health Industry Development Institute (KHIDI) set up Medical Korea in 2009 to cater to the growing number of medical tourists. Since then, about 2.76 million foreign patients from 198 nations have visited the country until 2019, drawn by its outstanding medical technology, cutting-edge treatments, highly qualified practitioners and cost efficiency. In 2020, Medical Korea was rebranded to reflect its increasing popularity as the place where people from around the world came to in order to get back to their normal life.