Gerber searches for its next spokesbaby, offering new 'Chief Growing Officer' title
For its 11th anniversary, Gerber announced the Photo Search winner will not only serve as the 2021 spokesbaby, but will also hold the title of Chief Growing Officer.
Author: Erin McHugh
Updated: 1:10 PM EDT April 29, 2021
WASHINGTON — The baby food and apparel company Gerber on Tuesday announced it started the search for its 2021 "spokesbaby," but this year the winner gets an exciting new title: Chief Growing Officer.
The company said the 2021 Photo Search winner will hold the important and adorable honorary role on its executive committee. Gerber said the position will give the baby a chance to "prove they're the perfect fit for the role by offering Gerber's executive team guidance on what little ones everywhere need to grow strong, stay nourished and thrive."