Generative AI shows potential to streamline marketing and communications for CPG brands, as long as brands oversee its output

During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands and its technology partnerships to oversee its output in identifying meaningful consumer insights and developing SEO-driven content.

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