A live audience of 4000 people will be allowed at The BRIT Awards 2021 on Tuesday as part of a research programme exploring how crowds can safely return to events.
So it's no wonder celebrities including Gemma Collins and Sheridan Smith are going all-out for what's by far the biggest night of the year so far.
Not only did Gemma, 40, have her hair dresser set off for London at 4.42am, but she also treated herself to a £3,500 cryotherapy beauty treatment ahead of the glitzy ceremony.
Glam time: Gemma Collins, 40, proved she's going all out for Tuesday night's Brit Awards, even splashing out on a £3,500 cryotherapy treatment