The IAP Merchandising Playbook, Part 2: Visual Hierarchy
by Matthew Emery on 04/16/21 10:30:00 am
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In the first article in this series:
In this article, we’ll take a closer look at one particular item in our checklist: #5 ‘Effective Visual Hierarchy.’
What is Visual Hierarchy?
When viewing a collection of distinct visual elements, our eyes naturally gravitate to large, bold, high-contrast, or animated elements first, and to small, lower-contrast elements last.