This promoted content is produced by a member of The Drum Network.
The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage.
Space & Time look into the changes and updates of GA4 and suggests ways marketers can benefit
We’ve worked with many clients on tracking, integration and SEO for new website migrations or redesigns in recent months. This has bought with it a renewed focus on cookie audits and consent solutions, delivering transparency to users on what each cookie dropped on their browser does and providing opt-in mechanisms. There is also increasing chat in marketing tech circles about the solutions tracking providers and ad platforms are putting into place to support the declining availability and use of cookies.