Furniture World Magazine
By Russell Bienenstock on
5/9/2021
The Fernish Rental Model
Online
furniture retailer Fernish targets a young mobile audience that sees traditional furniture retail
as clunky, costly
inefficient, time-
consuming and hassle intensive.
Online furniture retailer Fernish got its start just four years ago when Michael Barlow, CEO of Fernish, and his business partner Lucas Dickey, chief product officer, started thinking about the furniture business.
An important part of
our core purpose is
to keep furniture out of landfills via our
refurbishment and
recycling process.
“The idea of furnishing a temporary home with permanent furniture seemed to us to be clunky, costly, inefficient, time-consuming and hassle intensive,” said Barlow. “Creating a home environment in a new city should be effortless. Lucas and I observed how we and other young, mobile consumers were having difficulty setting up and furnishing homes. The problem had to do with moving to rented spaces—apartments or houses—along with roommates, short-term relationships and job situations.