Chris Aronson, distribution chief for Paramount, called the opening “an unqualified success.”
“It's a huge sigh of a relief and a sense of optimism for sure,” Aronson said. "Movies, moviegoing, movie theaters aren't dead. Yes, they've been threatened but they're proving once again that they're resilient and that people do want to have that communal experience."
Many studios have trotted out hybrid release plans during the pandemic, debuting films simultaneously in the home. The Walt Disney Co. did that this weekend with its live-action PG-13 Cruella De Vil prequel, “Cruella,” making it available to Disney+ subscribers for $30. In theaters, it grossed $21.3 million, Disney said, and an estimated $26.4 million over the four-day weekend. “Cruella” also added $16.1 million in 29 international territories. Disney didn't say how much the film made on the company's streaming platform.