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Digital diplomacy, a facet of public diplomacy, involves nations engaging foreign populations through digital technologies and social media platforms like Facebook and Twitter. This write-up advocates for the integration of digital diplomacy with traditional face-to-face diplomacy, emphasising their complementary nature. It traces the evolution of diplomatic communication from telegraphs to the internet and highlights the crucial role of digital tools in projecting a state's foreign policy positions. The argument contends that embracing digital diplomacy offers numerous benefits, enhancing communication, responding to crises, and promoting national interests globally. The practice involves tailoring messages to local audiences and considering cultural nuances. The write-up underscores the US Department of State's leadership in digital diplomacy, along with other nations actively employing digital tools for diplomatic discourse. Benefits include cost-effectiveness, rapid communication, and increased engagement, while risks involve data leaks, hacking, and challenges associated with the anonymity of online platforms. Overall, the piece concludes that, despite challenges, the transformative impact of digital diplomacy on global diplomacy is evident, with its benefits outweighing difficulties.

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