From Lululemon to Birkenstock, duplicate styles lure holiday shoppers, ET Retail

Lululemon: Hashtag searches for dupes of major brands - including Skims underwear and Deckers' Ugg boots - have been viewed millions of times on TikTok. Influencers accepting commissions regularly tout similar, alternate products from value retailers such as Walmart, Target and fragrance e-tailer Dossier.

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