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Pic: LVMH
LVMH – a partner of the UNESCO MAB (Man and the Biosphere) programme, which is celebrating its 50th anniversary this year – has launched an initiative to combat deforestation in the Amazon. The initiative, being taken in partnership with the UNESCO MAB programme, is part of the group’s new biodiversity strategy, launched at a forum organised by UNESCO.
The strategy is one of the pillars of the new LIFE 360 programme (LVMH Initiatives For the Environment), and aims to have a positive net contribution to biodiversity by limiting the activity’s impact on ecosystems, by helping to rehabilitate 5 million hectares of habitat for flora and fauna by 2030, in particular thanks to regenerative agriculture.