Could you wear the same dress for 100 days? It's the ultimate antidote to fast fashion - and you get a £70 gift if you succeed. Here, four women take up the challenge of donning the same item day in, day out
The viral '100-Day Dress Challenge' has attracted more than 1,000 women so far
Eco friendly company wool& offers £70 voucher if customers can complete it
The challenge asks customers to wear the same dress for 100 consecutive days
Dresses made from merino wool which it is claimed is temperature-regulating and are odour-resistant, and they have a versatile shape to dress ‘up’ or ‘down’