GRAND RAPIDS, Mich. –Founders Brewing Co. has announced the arrival of All Day Vacay, the first line extension from the original session IPA – All Day IPA – in Founders Brewing Co. history. The new session wheat ale will whisk you away with its slight, summery sweetness, complemented by delicate notes of citrus. Inspired by the ultimate getaway, the new label takes All Day’s iconic station wagon to the beach, complete with a waterfront and a surfboard. Whether it’s a staycay or vacay, it’s the perfect companion for any type of adventure.
“We are continually looking for interesting and unique beer alternatives for different occasions. All Day IPA was a real game changer for us at Founders,” said President and Co-Founder, Dave Engbers. “We all love spending time outdoors, so we challenged ourselves to find a light, refreshing and delicious wheat extension to the All Day franchise. With all our brands, it’s about balance. Finding the right combination of malted barley and specialty grains balanced with the bitterness and aroma of hops is truly the artistry of creating a great beer.”