Fortification: Consumer attitudes to taste and texture of fortified products

Fortification has the potential to provide abundant health benefits, endowing products with a higher level of important nutrients than they otherwise would have possessed. However, taste and texture can be affected by it, which can in turn affect consumer attitudes. A recent study, which assessed these attitudes, suggested that concerns around taste often take predominance over health.

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, Laura Wilkinson , United Kingdom Based , Market Trends , Ealthy Foods , Iet And Health , Eformulation , Ealth And Nutritional Ingredients , Fortification , Consumer Attitudes ,