Forrester asks a forbidden question: Are vendors lying or do they believe their own hype?

The idea that vendors lie a lot is, as the saying goes, “a tale as old as time.” But to suggest vendors are so persuasive because they actually believe their falsehoods — now, that's intriguing.

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Michael Oberlaender ,Derek Andrews ,Allie Mellen ,Forrester Research ,Gartner ,Ibm ,