Former Deep Eddy president joins Ranch Rider Spirits
11th March, 2021 by Owen Bellwood
Hard seltzer maker Ranch Rider Spirits has appointed former Deep Eddy Vodka president John Scarborough as its new CEO.
John Scarborough has been named CEO of Ranch Rider Spirits
In 2011, he worked as chief financial officer for the vodka maker and was tasked with leading the company’s operations, financial management and planning functions.
Before joining Deep Eddy, Scarborough worked in roles including financial and operations leadership positions in publishing, telecoms and e-commerce.
Scarborough said: “Ranch Rider is a standout product in the RTD [ready-to-drink] market, and I am excited to be joining this fantastic team ready to execute a vision for growth that’s as strong as the brand.