Forget winning, can Amazon survive in India?
Despite $6.5 billion investment and seven-and-a-half years of operations in India, Amazon is facing mounting challenges in the South Asian nation
During a visit to India in 2014, Amazon chief executive Jeff Bezos made a splashy announcement: His firm was investing $2 billion in the South Asian nation, just a year after beginning operations in the country.
Amazon’s announcement underscored how far India had come to open up to foreign firms. The nation, which had largely kept doors shut to international giants between its independence in 1947 to liberalization in 1991, has slowly transformed itself into the world’s largest open market.