For a very long time, forex education including live seminars, was a very successful tool for client acquisition, building a connection with customers, and possibly acquiring introducing brokers. This was especially in areas where financial literacy was relatively lower than in most of the developed markets. The COVID-19 pandemic forced restrictions, such as social distancing and being confined to our quarters. How do these factors influence seminar-based sales strategies of the FX/CFD brokers, and what can they do now to succeed?
The COVID-19 pandemic has changed everything. Since we avoid meeting our clients directly, we conduct most of our business online. This has created a problem for sales departments among FX/CFD brokers. For many years, the education provided to potential clients during seminars was one of the most effective methods of onboarding.