Fashion retailer Forever 21 and Mattel’s iconic Barbie toy brand are collaborating on the “Barbie Summer 2022 Collection,” a limited edition clothing collection and accompanying in-store, online, and metaverse-based experience meant to engage generation alpha across multiple platforms by meeting them where they already are. Fashion retailer Forever 21 and Mattel’s iconic Barbie toy brand are collaborating on the “Barbie Summer 2022 Collection,” a limited edition clothing collection and accompanying in-store, online, and metaverse-based experience meant to engage generation alpha across multiple platforms by meeting them where they already are.