Forestry for the Future campaign reveals the corruption of Canadian news media

Native advertising, which is so-called for being designed to look like news, first began to surface in the United States about a decade ago on websites like Vice and Buzzfeed. It was so lucrative that soon even newspapers like the Washington Post and New York Times were offering native ads. Jill Abramson called it “the industry’s new digital Frankenstein” in her memoir.

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