Why drink what's not made with special care and attention?
Coffee, the most consumed beverage in the world, has long struggled with popularity in tea addicted Pakistan. However, with millennials and Gen Z growing up, a new dawn is upon us and specialty coffee culture has finally found its way to Pakistan.
But first, what is ‘specialty coffee’? To put it simply, it's a dedication to quality through the entirety of any given bean’s value chain. Where the coffee bean is sourced from, how it is stored, how it is roasted, how it is brewed — all these aspects must work in harmony for any type of coffee to be categorised as top grade or specialty. A good cupping score brings credibility to any roaster’s work.