For FMCG firms, e-commerce is no longer an option. It's an imperative
A spokesperson for ITC, which makes staples, packaged biscuits, frozen foods, shampoo and deodorants, said the company’s e-commerce sales have almost doubled from 2.6% in 2019-20 to 5% by 2020-end.
Synopsis
In the fifth edition of its FMCG forecast, researcher Nielsen said e-commerce contributes 3% to overall FMCG sales in India, but that the pandemic would change that as more shoppers take to online purchases.
NEW DELHI: Large Indian FMCG companies said they expect e-commerce sales to continue growing faster than other retail channels even with the economy moving towards normalcy driven by convenience and better pricing.