The newly minted university is just the latest institution attempting to reframe its image at a time of enrollment declines and public skepticism about higher education. What’s in a name? Apparently a lot for some higher ed institutions. “Names matter because they are a reflection of identity,” said DeRionne P. Pollard, president of Nevada State University, a regional public four-year institution that was called Nevada State College until last month. Students and alumni had been pushing for a name change for years before Pollard took the helm in 2022. She was open to the idea, but it was a call from a student in Nevada State’s nursing program that convinced her the change was necessary.