comparemela.com


Friday, 12 March, 2021, 12 : 00 PM [IST]
Our Bureau, Mumbai
Cadbury Perk has launched yet another campaign with Bollywood actress Alia Bhatt. Through a delightful digital film featuring the youth icon, the brand is encouraging consumers to face life’s twist and turns, with a light attitude – manifesting the message ‘take it light’.
Anil Viswanathan, senior director, marketing (Chocolates), insights and analytics, Mondelez India, said, “Cadbury Perk has been rooted in the youth culture, since its inception almost 25 years ago, owing to its fun persona and relevant messaging – we propagated the message of ‘Masti’ from 2015 which resonated well and helped establish Perk as a fun brand. This time, we wanted to be rooted in the product and reinforce the delightfully light eat-experience of Perk. Today’s youth believe in facing life’s stresses with lightness. Our launch film and tagline ‘Perk khao, Light hojao’ attempts to land the message that Perk is The light chocolate, in a fun manner, through the route of levitation. In the past, we have had lively and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza and Ananya Panday who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. With Alia Bhatt back on-board as the face of the brand, we are positive that she will bring the ‘take it light’ proposition to life effortlessly with her bubbly persona and strong youth connect.”

Related Keywords

Mumbai ,Maharashtra ,India ,Masti ,Karnataka ,Preity Zinta ,Ananya Panday ,Alia Bhatt ,Our Bureau ,Whatsapp Click ,Mondelez India ,Cadbury Perk ,With Alia Bhatt ,Food And Beverage News ,Indian Food News ,Cadbury Perk Has Launched Yet Another Campaign With Bollywood Actress Alia Bhatt Througha Delightful Digital Film Featuring The Youth Icon , ,மும்பை ,மகாராஷ்டிரா ,இந்தியா ,மாஸ்தி ,கர்நாடகா ,அனண் பாண்டே ,மாற்று பட் ,அவர் பணியகம் ,பகிரி கிளிக் செய்க ,மோண்தெலேஜ் இந்தியா ,கேட்பரி பெர்க் ,உடன் மாற்று பட் ,உணவு மற்றும் பானம் செய்தி ,இந்தியன் உணவு செய்தி ,

© 2024 Vimarsana

comparemela.com © 2020. All Rights Reserved.