Floify, a point-of-sale solution for the mortgage industry and subsidiary of Porch Group Inc., has announced the hiring of Sofia Rossato as president and general manager and Dan Goldman as VP of sales. Rossato previously was the CEO at the omnichannel chat platform SnapEngage and brings over 20 years of leadership experience to Floify, while Goldman was senior vice president of sales at First Integrity Mortgage Services and brings more than 20 years of executive sales experience to Floify.