Paid for by British Standards Institution2021-02-16T07:00:00+00:00
There’s money in honey. In 2020, British supermarkets’ honey sales hit £150.1m, up 20.5% on the previous year¹. But here’s the rub: much of it probably wasn’t even honey…
This is the very definition of a honey trap. Fourteen per cent of the honey sold in Europe has either been mixed with cheap syrups or contains impurities, meaning it doesn’t meet the strict quality criteria set out by the Honey Regulations Act, a 2017 study found. In 2019, 45% of the honey entered into a competition at a Canadian tradeshow failed quality tests.