| 14 January 2021
Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers deliver end-to-end solutions that optimise and monetise audiences.
The partnership will bring together the customer engagement power of Firstlight Media’s Content Management System (CMS) and integrated revenue and customer management of Evergent’s OTT and traditional video solution to enhance user and subscriber management within video ecosystems.
Firstlight Media’s CMS is a core element of a platform built on Gen 5 architecture and offers real-time metadata management, pre-integration of third-party enrichment providers, storefront pre-visualisation tools with real-time and scheduled publishing, and editable EPGs. The integration with Evergent solutions enhances the ability of content and service providers to quickly and flexibly create subscriptions and promotions.