To meet young people where they are,
truth—the proven-effective and nationally recognized youth smoking, vaping and nicotine prevention campaign from Truth Initiative
®—is using social media platforms to help young people achieve their quit goals.
truth launched its latest campaign,
Quit Together, which, for the first time, pulls back the curtains to show what quitting e-cigarettes really looks like for young people. The campaign builds on insights about what young people say they need to help them quit.
As part of the campaign,
truth partners with TikTok influencers and current e-cigarette users Victoria Annunziato (aka King Victober), Tosha and Jerry Purpdrank who are inviting young people—including their combined 11.3 million followers—to join them and "quit together." In addition, Christian DelGrosso, a top influencer and non-vaping friend of Jerry's is lending his support as part of the campaign. He shared, "Quitting nicotine is very hard and no one should have to do it alone. For anyone trying to quit, having their friends stand alongside them can be an important part of their success. By supporting Jerry on his journey, I'm also supporting any young person who is taking a step to quit."