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Manitoba First Nations are turning to social media influencers to reach their younger populations to encourage them to get the vaccine.
The Protect Our People MB campaign has been launched by the Southern Chiefs Organization, Manitoba Keewatinowi, Assembly of Manitoba Chiefs, Keewatinohk Inniniw Minoayawin Inc., the First Nations Health and Social Secretariat of Manitoba and the provincial government.
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First Nation influencers campaign to encourage vaccinations Back to video
The campaign will include comedian and TikTok influencer Sherry Mckay (Sagkeeng First Nation), musicians William Prince (Peguis First Nation) and Leonard Sumner (Little Saskatchewan First Nation), entrepreneur Brandi Woodhouse (Pinaymootang First Nation), TikTok star Michelle Chubb, actor and comedian Ryan McMahon, comedian Ken Bighetty, and community organizer and public speaker Michael Redhead Champagne.