First Horizon Bank Leaps into the Cloud on Finxact Core
Super-regional Lender Making Moves to Compete with All-comers
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JACKSONVILLE, Fla., Feb. 2, 2021 /PRNewswire/ -- Finxact, the leader in Core as a Service banking, announced today that First Horizon Bank, the regional bank based in Memphis, Tennessee, selected the Finxact core to underpin its product and service delivery through its VirtualBank brand. Following its merger with LA-based IBERIABANK in 2020, the combined entity (NYSE: FHN) has $84 billion in assets, $60 billion in deposits, and services over one million customers spanning 11 states.
Incumbent regional and super-regional banks are facing fierce competition on all flanks now coming from Tier 1 banks, bigtech, fintech, and retail. However, mid-tier banks still retain a critical advantage in their established and loyal customer bases. First Horizon chose not just to defend their base, but to grow it. By using their VirtualBank brand as an innovation ground for long term technology modernization, First Horizon will deliver technology capabilities that compete with all-comers in the marketplace while maintaining a focus on their existing client base.