First Etail Insider roundtable sheds insights on how FMCG brands can thrive in today's eCommerce landscape – Manila Bulletin

The Philippines has become one of the fastest-growing eCommerce markets globally, with 73 million active eCommerce users and online sales reaching $17 billion in 2021. To capitalize on this opportunity and secure a strong foothold in the digital shopping space, Filipino brands need two critical keys

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