Prior to this, she was with Times Group’s Optimal Media Solutions.
17 Mar, 2021 - 11:57 AM IST | By indiantelevision.com Team
MUMBAI: Boutique content studio Fickle Formula has roped in Reedisha Rathi to the team as business head. Rathi, with over 12 years of experience across leading media companies, in her most recent stint was west head - IPR sales in Optimal Media Solutions, a Times Group company.
In earlier roles spearheading business development and sales, Rathi has worked with Dainik Bhaskar, Times News Network, the Zee Group and NDTV. She has extensive experience across the digital realm, on branded content, intellectual properties, television, print and exhibitions and brings a unique combination of an understanding of what makes today’s audience tick while optimizing brand visibility.