Snacking and sweetmeat gifting sees an upswing during the festival season. Desmond D’souza, senior director (sales), Mondelez India, said the festive season kicked off on a positive note with a good offtake during Rakhi. “As we approach Diwali, our brands like Cadbury Celebrations, Oreo will continue to shine across all sales channels, building on our success from previous years,” added D’souza.