London-based high-end fashion label KAI Collective has sent a cease and desist letter to fast-fashion giants Boohoo due to alleged copyright infringement.
The brand has spoken out after claiming to find a high level of similarity in the prints used by Boohoo to designs in a KAI collection. The KAI collection was released in summer 2020 while Boohoo’s was released in January 2021.
KAI Collective has issued Boohoo with a cease and desist letter asking them to stop the production of products that they allege infringe on KAI’s copyrighted property. The brand has requested a £30,000 payment for damages and the coverage of legal costs.