Fashion for hire lifts corporate sustainability for Country Road and Witchery

Fashion for hire lifts corporate sustainability for Country Road and Witchery
Customers’ worries about waste draw Country Road and Witchery to a rental fashion market where customers are happy to try before they buy
Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy. 
Country Road Group labels, Country Road and Witchery, have partnered with GlamCorner’s fashion for hire service as part of the group’s sustainability plan, The Good Business Journey. This plan sees the two labels and their customers reduce their fashion footprint by hiring clothes which cuts down on manufacturing waste and the environmental impact in its supply chain, and by reducing unused clothing.  

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