Fashion, comfort and the return of maximalism: Juicy Couture is back
Get ready for the return of velour tracksuits as a new generation discovers the cult label, writes Paul McLauchlan
The rear view: the now-iconic 'Juicy Couture' rhinestones on the brand's signature velour tracksuit bottoms
Tue, 23 Feb, 2021 - 05:00
Paul McLauchlan
In a not-so-shocking turn of events, Juicy Couture is back. The American brand known for its ironic take on accessible luxury with velour tracksuits emblazoned with ‘Juicy’ in rhinestones and Gothic script on the butt is charged and ready to capture the heart of the next generation and reignite the passion of its early supporters.