3 votes
Spark Foundry has announced that tyre brand Falken, part of Sumitomo Rubber Industries, will sponsor a series of programmes on UKTV’s entertainment channel, Dave.
Falken’s tyres deliver the performance and durability of premium manufacturers whilst still providing exceptional value. Spark Foundry has supported Falken tyre UK distributor, Micheldever,
with a new advertising strategy for the Falken tyre brand, spearheaded by the Dave TV sponsorship. In line with Falken’s growth in the UK, this marks the first national TV campaign for the tyre brand.
Falken idents will appear before and after selected programmes – collectively called Characters on Dave. These will include popular shows such as QI XL, Travel Man and Would I Lie To You?. The campaign will run from Monday 1 February until November 2021