What is it, exactly, that makes a classic TV advert? Looking at all the best ones on Fadó Fadó (TG4), it appears a simple storyline, however clumsy, always helps. These things don’t need to make sense. Take, for instance, the iconic 1994 Kerrygold ad in which a quiet horse breeder (Irish actor Enda Oates) sells his finest specimen to a seductive French woman. Yes, we are indeed talking about the clip where Oates “cooks like a Frenchman” and where his fake son asks him who’s taking the horse to France.